FMCG, Healthcare
Insights to Central Sales and Field Sales Team for a Leading FMCG Company
15% Sales Growth with Data-Driven Insights
15%
increase in average sales per store.
Automated
data extraction from multiple sources.
Real-time
sales visibility across Primary, Secondary, and Retail channels.
Enhanced product
positioning, leading to better range selling at outlets.
Why this FMCG Company Loves nanoBi:
- Unified data access for Central and Field Sales teams.
- Automated insights & analytics for improved decision-making.
- Flexible computation models for margin and profitability analysis.
- Foundation for predictive analytics to drive future sales strategies.
- Comprehensive Metadata Catalog
- 360° Investigative Analytics
15%
increase in average sales per store.
Automated
data extraction from multiple sources.
Real-time
sales visibility across Primary, Secondary, and Retail channels.
Enhanced product
positioning, leading to better range selling at outlets.
Loved it? Ready to try nanoBI?
About the Client
The client is a leading Fast-Moving Consumer Goods (FMCG) company in India, managing a vast distribution network that spans Primary, Secondary, and Retail sales channels.
With an extensive product portfolio across multiple categories, they rely on efficient sales execution and data-driven decision-making to optimize product availability, store performance, and overall revenue growth.
Challenges Before nanoBI
- No integrated view of sales data across Primary, Secondary, and Retail channels.
- Field Sales teams lacked real-time insights, relying on manual reports.
- Limited product visibility at the right stores for better positioning.
- Heavy manual efforts to collect, collate, and analyze sales data.
nanoBI Solution
- Automated data extraction from multiple sources (including SAP). Collated data now available every morning for executives.
- Rich interactive and integrated analytical insights for Central team as well as Field Sales executives.
- Field sales now empowered with their performance and importantly uses insights to nudge them to perform better to improve their earnings.
- Store performance (same store) and peer-store comp metrics using Range Selling and Focused Product.
How Things Have Changed
- With nanoBI’s advanced analytics and automation, the FMCG company has transformed its sales operations.
- Field Sales teams now have real-time insights, enabling them to optimize product positioning and increase sales per store by 15%.
- The elimination of data silos has streamlined reporting, ensuring accurate and timely decision-making for both Central and Field Sales teams.
- By leveraging automated data extraction and advanced analytics, sales teams can now focus on performance improvement rather than manual data collation.
- Additionally, better product visibility and range selling strategies have led to increased profitability at the outlet level.
- With a scalable data foundation in place, the company is now well-positioned to implement predictive analytics, driving even greater efficiency and growth in the future.
